Customer ralationship managment (CRM) consist of the processes use to organize its contacts and customers
This have any parts. One part its the Analytical CRM to storing about coustomers and about ways to approach customers value, using databases, statistical tools, data mining and reporting.
The purposes of this is designing targeted marketing, cross selling and more.
CRM behavior in order to make decisions to products and services organization stakeholders.
Customer Database indentify customer population, group based on similartities and recommended different groups. applies database marketing techniques ar customer level.
Capture customer data and interact with the customer simultaneusly.
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