Oracle CRM on Demand update focuses on industries

Oracle CRM On Demand Release 20 adds features for life sciences, financial services, insurance and automotive companies.
But the core product has gotten plenty of upgrades as well, senior vice president of cloud applications strategy.
This is a very well-balanced release. We've done a number of enhancements in things like account planning, assessment, basic customer model and the way we manage customers, as well as marketing functions.
All of the new features are available in every customer's instance of CRM on Demand, with the tools for specific industries turned on during the configuration process. Customers who may want to use features that haven't been switched on just need to go into the management console and enable them.
Life sciences companies now have capabilities for tracking product samples left at customer sites, helping them adhere to often complex and mandatory industry rules and regulations.
Improvements for automotive and financial services companies include improved analytics. For example, auto companies can now define a vehicle as an object, allowing them to run detailed reporting on all aspects of a vehicle, including ownership and transactions, in one place.
Upgrades applicable to all industries include territory realignment, address-sharing between contacts and accounts, tweaks to the user interface and better support for iPads, iPhones and BlackBerry devices.